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Prospect Research for Planned Giving

Webinar summary: Prospect research is often associated with major gifts. What does prospect research have to do with planned giving? A lot, because planned giving donors are also major donors. Through this webinar, you will learn the basics of planned giving, planned giving vehicles, characteristics of deferred gift donors with case studies, and how you can help grow your charity's planned giving program and revenue.

Bio: Verna Chen is the Director of Stewardship and Legacy Giving at The Scarborough Hospital Foundation for the past six years; she also manages the Foundation's prospect research and prospect management program.  Verna started her fundraising career as a prospect researcher at the University of Toronto many years ago. With a strong intellectual curiosity and a desire to learn new things, she expanded her career to stewardship and donor relations, and, three years ago, planned giving. Throughout her career progression, Verna remains a prospect researcher at heart and finds her research skills a powerful tool to fulfill her multifaceted responsibilities. Verna is a member of the Canadian Association of Gift Planners and a member of the Association of Healthcare Philanthropy.

The webinar is at 1pm EST.

Note: you must log in to the APRA Canada website to register. If you have trouble logging in, please contact the webmaster.

April 15th, 2015 1:00 PM   through   2:30 PM
Registration fee
Member price $ 20.00
Non-member price $ 25.00
Purchase a copy $ 50.00

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