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From Research to Results – Mapping the Path towards Greater Major Gift Fundraising Success Using Prospect Research

Description: This introductory session will help to inform fundraisers about the ways in which prospect research can benefit their major gift solicitation plans, while detailing the specific purpose(s) of each piece of information provided in a profile summary. It will also explain to researchers what should happen to their work once it leaves their hands, leading to improved future profiles and better collaboration with their fundraising team. Good prospect research can tell you so much more than just the gift capacity of a donor - it can tell you what inspires them, as well as makes their blood boil. It can help you to prioritise your prospects, to focus upon what really matters to your donors, and to determine the best engagement approach. As a result of this session, you will learn how prospect research for major gift fundraising can lead to better campaign results overall, and be given a list of key profile elements that will help you to better engage your donors. Do you often find that you don't know what happens to all of your hard work once your profiles passes into the hands of the fundraising team? Through this session, you will gain an improved knowledge of how the information you provide can be used and how it can help make a difference in supporting the fundraisers of your organization. The result of this understanding can be significant - better profiles that are more likely to meet the fundraiser's needs, creating more opportunities for collaboration!

About Mélanie Fulop

Mélanie is a Researcher/Writer with The Kidney Foundation of Canada.  She is a Carleton University Alumna (Bachelor of Arts in Communication Studies) whose first career was in Marketing at The Canadian Museum of Civilization Corporation (now The Canadian Museum of History). Active volunteering at various fundraising events led her to the non-profit sector, working with organizations such as the Co-operative Development Foundation, The Rick Hansen Foundation, The Heart and Stroke Foundation of Ontario, and World Vision.  Prior to joining The Kidney Foundation of Canada as Researcher/Writer, Melanie worked at the Boys and Girls Club of Ottawa as a Philanthropy Officer. In both instances, she drew on her knowledge of successful grant writing and prospect research techniques. She has also shared her skills on a pro-bono basis with other non-profits and has presented at multiple conferences and workshops.  Melanie is the Government Relations Chair of the Association of Fundraising Professionals (AFP) Ottawa Chapter, as well as a member of The Association of Professional Researchers for Advancement (APRA) Canada, and she lives in Perth, Ontario with her husband.

About Mena Gainpaulsingh

Mena is a fundraising professional and consultant specializing in fundraising strategy and helping organizations to build a culture of philanthropy.  She has worked in the sector for more than 18 years, initially at the Medical Foundation for the Care of Victims of Torture, where she worked on a capital campaign to build a new treatment centre for torture survivors. She now heads up Purposeful Fundraising Inc, a consulting firm that specializes in fundraising program analysis, strategy development, training and mentorship.  As a fundraising consultant, Mena has worked for a broad range of organizations, including WaterAid Canada, Starlight Children's Foundation and Virgin Unite. In a voluntary capacity Mena has sat on the boards of the Institute of Fundraising, the Institute of Fundraising's National Convention 2010, the Steering Committee for Starlight Children's Foundation and served as Co-Chair of the Fundraising Committee for Ottawa Rape Crisis Centre.  At AFP Ottawa, Mena is the incoming President-Elect.  She also sits on the Steering Committee for Prime Ministers Row, an initiative to bring Canada's first street museum to Ottawa.  She is dedicated to supporting the professional development of fundraisers and enjoys helping charities navigate their way through their various fundraising challenges.

The webinar is at 1pm EST on June 14, 2017.

 

June 14th, 2017 1:00 PM   through   2:30 PM
Registration fee
Member price $ 20.00
Non-member price $ 25.00
Purchase a copy $ 50.00

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