Building Bridges with Multicultural Communities: Implications for Fundraising
Statistics Canada is estimating that by 2031, more than 30% of Canada’s population will be visible minority, and in urban centres like Vancouver and Toronto, that figure will exceed 60%. As our country becomes progressively more diverse, non-profit organizations are increasingly aware of the need to reach out and engage with Canadians of a variety of different ethnic backgrounds. And Research professionals are increasingly being asked to support these activities by providing knowledge, data and information about these communities of Canadians.
The session will be co-presented by Nicole Nakoneshny, Vice President of KCI and Dr. Doug Norris, Senior Vice President and Chief Demographer at Environics Analytics (EA). Ms. Nakoneshny will explore the highlights from KCI’s research into best practices in raising funds from multicultural communities. And Dr. Norris will present a brief overview of trends in diversity and the results of a recent geodemographic research undertaken by EA into the giving patterns of different ethno-cultural segments.
1) Best practices in raising funds from diverse ethnic communities
2) Giving patterns of donors from different ethnic communities
3) Tools available to Research Professionals to gather information and knowledge about the ethnic makeup of their local communities
Dr. Doug Norris
Senior Vice President / Chief Demographer
Doug Norris is a Senior Vice President and Chief Demographer at Environics Analytics (EA) in Toronto. Currently, he assists companies, government agencies and not-for-profit organizations in using census and other statistical information for planning and marketing projects. He joined EA in 2006 after nearly 30 years with Statistics Canada, most recently as Director General of Social and Demographic Statistics. Doug is also an adjunct professor at Carleton University and the University of Alberta, and he serves on several steering committees related to the use and development of census and social survey data.
He holds Bachelor of Science and Master of Science degrees from McGill University and a Ph.D. in biostatistics and demography from Johns Hopkins University. In 2006, Statistics Canada honoured him with a lifetime achievement Award for Career Excellence in recognition of his exceptional contribution to the agency. That same year, the Canadian Population Society also awarded Doug a Lifetime Achievement Award for "Outstanding Contributions to Canadian Demography."
Vice President and Editor of KCI Philanthropic Trends Quarterly
KCI (Ketchum Canada)
Nicole Nakoneshny has over 15 years of experience working in the non-profit sector. Fluent in both English and French, her expertise includes organizational audits and assessments, strategic planning, development of revenue generation strategies as well as capital campaign fundraising.
In addition to her client work, she is Editor of KCI’s Philanthropic Trends Quarterly. Published four times a year, it provides the non-profit sector with guidance and insight on a variety of topics. Prior to joining KCI, Ms. Nakoneshny held positions with the University of Manitoba’s I.H. Asper School of Business, the Joseph L. Rotman School of Management and United Way of Winnipeg.
An active volunteer, Ms. Nakoneshny is a long time volunteer with the Canadian National Institute for the Blind, serving a talking book narrator for 14 years. She also serves as a telephone counselor with the Toronto Distress Centre.
Ms. Nakoneshny holds a Bachelor of Commerce from the University of Manitoba.
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