Social Media, Ethics & Prospect Research
Unlike other sources, social media is an interactive medium. We as researchers engage in various social media channels both professionally and personally. How do we distinguish when we are prospect researcher and when we are friend with our donors or prospects on Facebook or Twitter? Is it ethical of us to prevent LinkedIn users from knowing when we access their profile? Is material secured from social media truly public information, and what of its accuracy? We are all participants of social media, whether we simply lurk or actively engage.
Join Lori Hood Lawson, David Eberly and Stephen Knight; all members of the APRA International Ethics Committee; as they discuss ethics in social media as it relates to prospect research.
This is an interactive session, formated to be a discussion between the ethics committee members and the audience - a first for an APRA Canada webinar.
*CFRE credit: 1.0 pt