Prospects are complex individuals, and development officers are being asked to view them as such. Our role in prospect development is evolving to reflect these complexities, but how do we adjust or establish our metrics to account for these complexities? How intertwined should your shop’s metrics be with the success of frontline fundraisers? How often should goals be adjusted or modified? What do you need to begin tracking now to assess return on investment annually? In this session, Bond will walk through strategies for establishing metrics for prospect development that align with our need to provide value at every stage in our organization’s relationship with individual prospects, as well as accounting for our responsibilities in examining macro-level organizational trends.
Inconceivable! Or Maybe Not: Developing Metrics for Prospect Development
Bond Lammey - Inconceivable! Or Maybe Not: Developing Metrics for Prospect Development