Kevin MacDonell

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Executive Director, Advancement Operations
Dalhousie University

Kevin entered higher education advancement in 2003 as a communications writer and later moved on to prospect research, annual giving, and business intelligence. While pursuing an interest in data analysis, data mining and predictive modeling, he launched the CoolData blog ( in 2009, focused on learning predictive modeling techniques for professionals who working in advancement and nonprofits. He has presented widely and is co-author (with consultant Peter Wylie) of a book published by CASE called Score! Data-Driven Success for Your Advancement Team. His new blog,, focuses on Advancement Services as a strategic partner in support of the institutional mission. Since February 2018 he has led Dalhousie Advancement’s Operations team comprised of staff responsible for gift processing, gift compliance, prospect management, data and analysis, records management, and systems and reporting.