Michelle Lonergan works at the Canadian Red Cross as the Director of Philanthropy Business Support and Operations. She is also responsible for the Data and Analytics Hub within the Philanthropy and Commercial Operations Business Units. Her team’s job is to work with the various Philanthropy and Prevention and Safety Channels to provide oversight, support and data governance concerning Strategic Analysis, Data Architecture, Data stewardship and the CRM databases.
Before this role at the Red Cross, Michelle was in charge of the face to face and telemarketing activities across the country. Before the Red Cross Michelle was the Senior Database Management and Fundraising Consultant for JMG Solutions Inc. and since 2001, Michelle has worked with over 100 non-profit organizations across Canada. Michelle integrates her database experience with her direct response role and truly believes that good data is the cornerstone for any successful fundraising program.