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Editorial
Greetings and welcome to the first edition of The Scoop in 2013. We, your new editors, thank you for your support, suggestions and contributions to this edition. We’d also like to thank the outgoing editors – Shelly Steenhorst-Baker and Sharina Janif- for their service and dedication to The Scoop. We look forward to continuing in their exemplary standards, and of connecting and working with you on our newsletter.
Twittertalk: Qualifying new prospects
APRA Canada’s Twittertalks are a unique way of connecting with peers across Canada and have even been attended by some of our colleagues in the United States.
On 16 Jan. 2013, a lively Twittertalk on qualifying new prospects was held, reaching 3,964 followers within 24 hours. The discussion generated 327 tweets (206 tweets, 68 re-tweets, 53 mentions) and 49,320 impressions.
Below is a summary of the questions asked and key ideas and responses tweeted.
How do you find new prospects?
Media Monitoring: The Way We Are
Prospect researchers have staked a unique niche in the media monitoring industry
By Anne Lessard and David Bell
Office of Development, Schulich School of Business
Communications Report
I would like to warmly welcome The Scoop’s new editors: Kat Carson and Susan Loh from the University of Calgary, and Shahin Sharma from the University of British Columbia. I look forward to working with them and to reading the interesting and informative editions of the newsletter.
Please contact Kat, Susan or Shahin if you have ideas for the newsletter or wish to contribute an article.
A Call for Mentors
APRA Canada’s Mentorship program is currently seeking experienced researchers to volunteer in a leadership role.
Since becoming the Director of Mentorship in November 2011, I have had the pleasure of bringing together seasoned researchers with those new to the field from across Canada, and continue to receive requests from researchers wanting a mentor.
Professional Development Board Report
I am pleased to be a new member of APRA Canada’s Board and to be in charge of the Professional Development portfolio. I am very thankful to Elizabeth Rejman, who was previously in charge of the portfolio, for her great work in planning the lineup for 2013.
Our next webinar is on May 8th at 1.00pm EST. The information on it is as follows:
International Research: the Middle East
External Relations/Conference Report
It’s a Canadian invasion at the APRA International conference!
Each year, APRA International hosts a multi-day conference packed with informative sessions on key topics, such as data analytics, prospect management, and the latest prospect research techniques. The Conference is a great learning opportunity for researchers and a wonderful occasion to network with colleagues from around the world.
President’s Update & Report on the APRA Presidents’ 24-hour Summit
Hello everyone and welcome to the first 2013 edition of The Scoop. As you will read in the issues ahead, there are many great opportunities planned for our membership, designed to keep everyone energized and innovative in their research positions. Please do not hesitate to contact me if you have any suggestions for APRA-Canada. My “virtual” door is always open at traceychurch@yahoo.ca