PROSPECT MANAGEMENT CONSIDERATIONS FOR CAMPAIGN

By Kat Carson, Manager, Pipeline Development, University of Calgary

Fundraising campaigns are a lot of work. This is obvious to anyone who has ever been involved with one, and it’s becoming apparent to me, a relative newbie on the campaign front. As the University of Calgary (U of C) moves toward launching a campaign, prospect management has been pushed to the frontlines: prospects are assigned and portfolios are built; priorities are decided and pipelines are expanded to include prospects to support top initiatives; goals are set, and the excitement builds.

THE SCOOP NO MORE: IDEAS WANTED FOR NEW NEWSLETTER NAME

Julie Linkletter, Director, Communications

We would like to update the name of your newsletter which, as you know, is currently called The Scoop. We are looking for a name that reflects the nature of our newsletter, which helps us share ideas and knowledge from prospect researchers all across Canada.

If you have a suggestion, please send me an email: julie.linkletter@ubc.ca

MEMBERSHIP REPORT

Gretchen Wintermeyer, Director, Membership

Annual membership renewals are now underway!

Thank you for your support of APRA Canada over the past year. Our membership continues to grow with 214 current members.  We thank all of you for your continued support in our organization.

PROFESSIONAL DEVELOPMENT REPORT

Shelly Steenhorst-Baker, Director, Professional Development

Find out what you may not know about Canadian securities, public company states and ways to better research private companies in an informative session entitled "Finding Prospect Intel in Canadian Company Disclosure" on October 8, 2013 - the last in the series of APRA Canada webinars for the year.

EXTERNAL RELATIONS/CONFERENCE REPORT

Liz Rejman, CFRE

APRA Canada Conference Update

Thank you to our volunteers

Plans are now underway for the 2014 Canada conference. Co-Chairs Amy and Liz are thrilled with the interest and enthusiasm from members to help organize the conference. THANK YOU so much for the following individuals who have come forward to sit on the conference organizing committee.

Co-Chairs

Amy McKinnon, CFRE
Liz Rejman, CFRE

Treasurer

Mark Neilans

EDITORIAL

In this issue of The SCOOP, we focus on Campaigns – the lifeblood of many institutions; the force driving fundraiser goals and targets; and an opportune time for prospect researchers to shine and make a significant contribution.  A campaign unites the institution and a successful campaign not only realizes or exceeds its target, but transforms it from within, infusing the organization with new vigor, mindsets, processes and procedures.

Subscribe to Issue 41 July 2013

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