Outside In: Researching External Factors Affecting your Campaign
When preparing for a campaign, a great deal of emphasis is placed on the internal readiness of the organization. Researchers must look at the campaign goals and affiliated gift tables, volunteer campaign cabinets, the donor pipeline, and prospect ratings among many other areas to be ready for a campaign. But, fundraisers and researchers need also to look at what factors outside of their organization may have a positive or negative impact on their pending campaign. The political or economic climate in your region, other major campaigns and senior volunteer activities are just a few of the external factors which may impact the success of your campaign. Join Tracey as she discusses the external factors researchers should consider for their organization to help prepare for their organization’s readiness for a campaign.
As a leading research consultant in the Canadian charitable sector, Tracey has worked with over 200 organizations both with her own firm Tracey Church & Associates, Research + Consulting Services, and formerly with KCI (Ketchum Canada Inc.). Tracey provides strategic research and analysis, project leadership, expertise and customized training in the use of research in philanthropy. Tracey is also the President of APRA-Canada.
Prior to her position at KCI, Tracey was the National Director, Prospect Research for CNIB (Canadian National Institute for the Blind). As the National Director of a cause-related organization, her position allowed her to work with the various development, executive and IT team members across the country to ensure that the research management strategies best utilized the organization’s strengths to move CNIB into a higher level fundraising culture. Prior to CNIB, Tracey was the Prospect Researcher at London Health Sciences Foundation.
A researcher for over 20 years, her research and analytic expertise has been primarily in human services, health sciences and post-secondary education having also worked at The University of Western Ontario and London Health Sciences Centre.
Tracey has her HBA, MLIS, and Professional Certificate in Not-for-Profit Management from Western University and also teaches the “Prospect Research in Fundraising” course in the MLIS program at Western and loves seeing her former students out in the prospect research world. She is a regular presenter at regional, national, and international conferences including APRA, AHP, and AFP and enjoys working with all team members to realize major gifts and celebrate an organization’s fundraising success.
The webinar is at 1pm EST.
|Member price||$ 20.00|
|Non-member price||$ 25.00|
|Purchase a copy||$ 50.00|