Name
Katherine Scott
Organization
Canadian Red Cross
Position
Senior Manager, Prospect Research
APRA Member For
nearly 7 years
How long have you worked in prospect research and how did you get involved in this profession?
I have worked in this field since 2010. A new position in prospect research opened up at the organization where I was working in donor relations. I had been contemplating what my next move would be and decided to apply. Once I was in the job I realized that this kind of work was a good fit for my interests and lifestyle. I have since worked towards completing my Master of Information at the University of Toronto.
What does a typical day at work look like for you?
My days are busy. I manage a team of two researchers and we are in a transition phase. Our team structure has been in place only six months, so in addition to providing standard research supports to a national team of fundraisers (research profiles, prospect identification and qualification, media monitoring, relationship mapping, etc.), I am also developing new processes and innovations to support the overall fundraising strategy at the Canadian Red Cross. Practically speaking, this means doing research about research and fundraising, writing plans and procedural documents and doing lots of training.
What do you like most about being a member of the APRA?
I really appreciate the supportive network that APRA provides. I would have been lost without the many mentors and colleagues who have shared their expertise and encouragement. In most of my research roles I have been a solo researcher or implementing something new. It's easy to feel overwhelmed and alone without access to other professionals who have been there.
What is your greatest professional achievement?
When I see a prospect move from a name on a list to an engaged and generous major donor, I am grateful for the opportunity to play a role in that individual's relationship with my organization. Not only does my organization benefit from that gift, but I get to see the individual fulfill a desire to make a meaningful difference through their philanthropy.
What is the most important professional goal you are currently pursuing (i.e., attaining a degree, preparing to give a presentation, launching an initiative at work or in your community)?
I am working on my final credit for the Master of Information program at the University of Toronto. As a part-time student, completing this program is a multi-year commitment and I am feeling burnt out, but also motivated that I am so close to the finish line.
Is there a resource, i.e., book, blog, website, etc., that you would recommend to other APRA members?
I am a big fan of the new book "Prospect Research in Canada." I wish I had this guide when I was a new researcher! Not only is it instructive, but it is authoritative. If you are having doubts, or being questioned on a particular research topic, you have the experts in our field right there to help you out.
Are there any particular stories, insights, etc., from your experiences in prospect research that you would like to share with our colleagues?
Reaching out beyond prospect research has been incredibly helpful. By speaking with information professionals in parallel fields (in competitive intelligence, for example) or in other areas of your own organizations (such as field workers in humanitarian aid) I have been able to gain insight and bring some innovations into my own role. I would encourage anyone in prospect research to do the same. Professional and alumni associations, LinkedIn, organization-wide events and even the office kitchen are great places to start.
What is the best piece of professional advice you have ever received?
Networking is essential.
To be honest, I have always been somewhat skeptical about networking, considering it no more than a buzz word, or referring to inauthentic schmoozing. However, it is crucial and - as it turns out - not so difficult to do. Networking is how I was able to get freelance clients, learn about new opportunities, build credibility within my organizations and within the field, and stay on top of trends. You can network by going out for a coffee with someone, sitting next to someone new at a conference or workshop, joining a professional association, or through more formal channels such as the APRA mentorship program. Prospect researchers are generally helpful, sincere, and approachable which makes the whole process pretty easy.