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Welcome everyone to the first issue of The Scoop for 2014! This is an exciting year for APRA-Canada. In addition to our participation in the first annual APRA International Education Week (10 – 20 February, 2014) with a Twitter Talk moderated by Sarah McCarthy of the Ivey Business School, Western University, we have our much anticipated APRA-Canada Conference from 15 – 17 October, 2014 at the Courtyard Marriott in Toronto.
Astronomer Carl Sagan, in his 1980 book Cosmos, said “If you wish to make an apple pie from scratch, you must first invent the universe.” For this issue of The Scoop – Research & Prospect Management 101: Building a Strong Foundation – we’re going all the way back. Maybe not to the beginning of time, but at least back to basics for Prospect Research and Prospect Management.